Tuesday, February 21, 2012 @ Parsons The New School for Design
Danielle Levine - Head of Marketing and Communications (us), Yoox Group
Amanda de Vaulx - VP Business Development - Americas, Stylus
Massimiliano Bizzi - President, WHITE Group
Giusy Bettoni - Founder & CEO, C.L.A.S.S.
Dr. Stefano Cochis - Business Unit Director Filature Miroglio Group, Filature Miroglio Newlife
(I took his Eco-Fashion &Under-Armour Project classes whilst attending Parsons last year.)
Great panel. My favorite notes are all about how sustainability isn't meant to stand out in it's own way (ie: as "crunchy granola"), but to end-up being out there because people love the design, and oh yeah, it just happens to be good (or at least, better) for the planet. Transparency is the next big step for most companies (Nau, Patagonia, Timberland, etc... are leading the way). Consumers want to be connected to a purpose and honesty - so sustainability cannot be stopped! It just doesn't need to be pointed to as the reason to buy from a line, rather, it's almost a "bonus." And closed loop really is happening already and more to come. That's exciting! Really good stuff from brilliant minds. Thanks James & Parsons!